About Us

Precision Mixer: Meet Precision Prospects

Mission Statement

Precision was built to lower customer acquisition costs. Our performance advertising programs deliver return on investment by integrating lead generation with email marketing and creative fulfillment services.

Company History

Precision Prospects, Inc. has been a leader in online lead generation since 2004. We started as a supplier of financial leads and have since expanded into multiple channels and media. Precision Prospects is headquartered in New York City.

Who We Are

Lewis Gersh


Mr. Gersh is the managing partner of Gersh Venture Partners, LLC a venture capital fund that invests in start-up and early-stage technology businesses in the digital media and financial data sectors.

Mr. Gersh serves on the board of several portfolio companies and is a Trustee of the Pierce Law Center, a world leader in intellectual property law. Mr. Gersh has a law degree and masters degree in intellectual property law and is a member of the bar of the State of New York , the New York Angels and the American Intellectual Property Law Association.

Gary Kreissman


Mr. Kreissman has over 20 years experience in marketing and business development, with particular expertise in direct marketing, financial marketing and interactive media. Prior to Precision Prospects, Mr. Kreissman founded Marketing ROI, which built new revenue streams for financial and media companies. Previously, he was SVP of Lipper Inc., the leading mutual fund information provider. where was instrumental in the sale of Lipper to Reuters.

Earlier, Mr. Kreissman was President of ActDirect and also held senior positions at ValPak, Remy Martin Amerique and Ogilvy & Mather. He serves on the advisory boards of IDayo Inc. and Empire Media. Gary holds an MBA from Harvard Business School and a BA from the University of Michigan.

John Gold


Mr. Gold brings extensive experience to Precision Prospects, having spent more than 20 years as a senior executive in the advertising industry. He has particular expertise in interactive advertising, with emphasis over the last six years on financial marketers.

Prior to Precision Prospects, Mr. Gold oversaw consumer advertising at CNN’s Accent Health unit. Earlier, he was VP of Advertising Sales at Physician’s Online. Mr. Gold began his advertising career managing a number of General Mills “Big G” cereal products. Mr. Gold has a BA in economics from Hartwick College.

Marcela Shine

Chief Operating Officer

Ms. Shine is responsible for managing the day-to-day activities of Precision Prospects. This includes the development and improvement of the systems that deliver our products and services.

Prior to joining PPI, Ms. Shine was Director of Business Development for Reuters’ HedgeWorld.com, where she led the acquisition transition team and was instrumental in significantly increasing revenue and client retention. Previously, Ms. Shine was Global Business Manager for Lipper, introducing services yielding 8-figure revenue while bolstering margins.

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